Laser Visions
Overview
Project Name
Laser Visions
Type
Exhibitions & Experiences
Year
2024
Timeline
Project overview
Overview
Laser Lew (Indianapolis) makes work unlike anyone in digital art: physical laser installations built from glass, mirrors, and water, so precise they're routinely mistaken for 3D renders — neon geometry and refracted light in a style he calls vaporwave-disco.
He'd shown during Miami Art Week 2023 and NFT NYC, and was preparing "The Journey Within" with immersive-tech company COSM in Los Angeles. I believed his work needed one specific thing no gallery could give it: a dome. So I pitched the Arvin Gottlieb Planetarium at Union Station on hosting the premiere of a new series built for their 60-foot theater — and they said yes.
The Work:
Laser Visions premiered March 16, 2024: an audio-visual voyage pairing Lew's tangible laser work with 3D animated art — a short film created with a collaborating 3D animator Tend studio out of Denver, Colorado, designed as an immersive experience somewhere between stimulation and meditation.
My role ran the full arc: scouting and championing the artist, conceiving the artist-venue match, pitching and securing the booking, then producing the campaign — logistics, press and interviews, and promotion through Digital Dreams, alongside Union Station's own marketing of the engagement.
Results:
Both showtimes sold out across the two-night run. The premiere proved the planetarium could draw an audience for digital art — and eight months later, Union Station engaged me to produce the venue's 25th Anniversary Celebration, where Laser Lew returned as one of three commissioned experiences.
You can view more of Laser Lew here: